The reasons why cross-border e-commerce seller training affects video recommendation
Video drainage is one of the common drainage methods for cross-border e-commerce sellers. Platforms such as Facebook and TikTok all adopt the mode of video promotion and drainage, and the method of short video promotion is gradually taking the lead. It is a professional cross-border e-commerce seller training company, which trains operation and drainage skills for cross-border e-commerce sellers. So, what are the reasons for short video recommendation?
- Originality
Original content can reflect the unique style and values of cross-border e-commerce sellers and increase the exposure potential for the platform. Therefore, the platform will give more recommendations to original content, and give priority to displaying videos with high originality.
How to ensure the “original” of the video?
Original video, not directly transported.
Re-edit the material collected on the Internet, instead of directly piecing it together.
When sharing popular memes and GIFs on the Internet, you should create them a second time before publishing them, and do not repost them directly.
Attract and maintain attention
Videos that attract users’ attention and maintain the completion rate can get more spread on video platforms, and retention rate is an important indicator to measure whether the content remains attractive.
How to improve video retention rate?
Content structure: Design the beginning, foreshadowing, suspense, rhythm and climax of the video to continuously attract users to watch it.
Video length: Long videos interspersed with storylines are more valuable to watch, and the platform will give priority to displaying videos that attract viewers to watch continuously.
Visual editing: obvious subtitles, prominent flower characters, suitable sound effects, etc., can keep users interested in the entire viewing process.
Loyalty and Intention
In terms of loyalty and intent, whether users often watch videos from an account is an important measure. When users regularly come back to watch videos from an account, the platform sees this as a strong, positive signal for distribution.
- Participate in the interaction
Video platforms will start by showing content that generates buzz and meaningful interactions in the real world. As a result, videos that inspire conversations and meaningful interactions between real people will have more opportunities to spread.