How cross-border e-commerce workshops can increase sales in peak seasons
The second half of the year is the peak season for cross-border e-commerce. Like many industries in China, there is a saying of “golden nine and silver ten”. So, for cross-border e-commerce merchants, how to increase sales in peak seasons? Next, the cross-border e-commerce learning class will share some cross-border operation skills with you, let’s take a look.
- Use Amazon FBA
Using FBA to ship can get higher product exposure and help to improve the ranking of Listing. Products will be able to enjoy Amazon Prime, free shipping, and many other benefits, which will not only help increase product sales, but also increase sellers’ trust and stickiness with the brand.
Second, PPC advertising keywords
Use PPC advertising to place some high-quality keywords. If the advertising report shows that all the keywords have very low exposure, in addition to raising the bid, you can also increase the core keywords. Use the keywords to search in the search box, and click after finding the advertisement. Buy, so you can improve the ranking of this keyword, and then get more exposure.
- Maintain commodity price competitiveness
The pricing of the product needs to consider the upper and lower price limits that users can afford. The price of the product is too high, and it is difficult to decide to buy even if you like it, and the price that is too low will make the user feel that the quality of the product will not be good. Therefore, providing discounts is One of the most effective ways to get more sales.
- Observe peers and learn from each other’s strengths
The so-called “knowing ourselves and knowing our enemies and winning every battle” means that we can analyze our peers from many aspects: refer to and compare the content of competitors’ product content, modify the highlights and apply them to our own Listing; check the good and bad comments of our opponents, and optimize our own products, Improve customer experience; use tools to mine the keywords of your peers and observe what their main traffic keywords are. You can directly use these words to improve manual rankings.
- Guide comments
Amazon reviews can not only affect the metrics and store performance of the entire store, but also the key to improving product search rankings and winning the golden shopping cart. For the platform, reviews really make up for the e-commerce model of “can only see but not touch”. A listing without a review or with a poor review star will have a very low conversion rate. For sellers, we must find a way Add high-star Reviews.