Those things about cross-border shop advertising
Whether it is domestic e-commerce or cross-border e-commerce, advertising is inevitable. If you want traffic, advertising is the fastest and most direct way, and cross-border shop opening is no exception. As a professional cross-border e-commerce service provider, I have many years of experience in overseas store operation, cross-border operation training, and store operation. Today, I will tell you about the advertising of cross-border store opening.
First of all, let’s take a look at the factors that affect the delivery of cross-border store advertisements. First, the cross-border store advertisement may not be placed because the advertisement has just been opened, and the traffic is unstable. Second, the cross-border store advertisement may not be placed because the listing optimization is not in place, and the users who click are not accurate. Customers, resulting in a low conversion rate; third, cross-border store advertisements may not be placed due to few reviews, low star ratings, not recommended by the platform, and low user trust. So, for the above reasons, how to optimize it?
Just opened the advertisement: There is little reference data for cross-border store opening. On the one hand, you need to wait and observe patiently. On the other hand, you can consider raising the bid to increase the number of clicks on the advertisement, so as to generate more comparative data and see the conversion effect.
Listing optimization is not in place: Cross-border store opening optimizes advertising listings, you can refer to the advertising listings of competing products, adjust the matching mode, and make customers more accurate. If the conversion is still difficult to improve, you can optimize product images or adjust product prices.
Few reviews and low star ratings: In this case, you can optimize the product details page first, increase product reviews by means of reviews, etc., and then choose to advertise when the number of product reviews comes up and the star rating is high.