Cross-border operation training brand store design skills

Branded store design allows users to associate the entire content of the brand and product with just one glance at the storefront. Doing cross-border operations and opening a store to build a brand store can not only build an easily recognizable bridge between brands and consumers, but also make the store stand out from many competitors. Now , let’s take a look at the design skills of the cross-border operation training brand store!

1. Cross-border operations training - tips for creating high-converting storefronts

Depending on the size of the catalog, you can choose to use a single deal page or a main deal page with subpages for similar products, create a dedicated deal page that lists all promotions and discount offers for a product, add a banner on the home page that links to the deal page, It is recommended that the trading page can be placed next to the home page in the navigation bar.

1. Cross-border operation training - highlighting BSR

Create a BSR page on the storefront to add key revenue generating products to one place. BSR pages can also highlight features and USPs of best-selling products to help customers better engage with products.

1. Cross-border operation training - increase visual vitality

According to Amazon, shoppers spend an average of 27% longer on storefronts with more than one image and one video compared to storefronts with no video or images, so a visually appealing storefront is an excellent way to grab a customer’s attention creative assets.

1. Cross-border operation training - creating an excellent first screen experience

The first visible part of the storefront should make an unforgettable first impression. Above-the-fold content and homepage should include: a header image that grabs the shopper’s attention, a video explaining the brand’s mission, values, etc., a short brand description, a tile featured linking to the category page, featured ASINs.

1. Cross-border operation training - add video

High-quality video can provide a quick and visually appealing way to showcase a brand’s key messages.

1. Cross-border operation training - create a brand page

Unique information including brand, brand story, mission, vision, values ​​and ethics helps build brand image and improve customer impression score.