Cross-border e-commerce seller training advertising principles

Advertising is a very common thing for cross-border e-commerce sellers, and it is also the most direct and effective way to attract traffic. Cross-border e-commerce seller training is to provide professional knowledge training services to the majority of cross-border e-commerce sellers, helping cross-border e-commerce sellers to quickly develop their brands and increase sales. Next, let’s take a look at the principles of advertising placement in cross-border e-commerce seller training.

1. Do a good job of linking basics

2. Listing, page title, five points, image optimization.

3. FBA is used for delivery, with a guaranteed 5-star review, preferably 10 review+, with a score of 4.3 or above.

Second, the selection of keyword sources

1. Added automatic ad group filtering.

2. Keywords recommended by Amazon platform.

3. Accurate long-tail keywords found from Merchant words.

4. Create an ad group

After selecting keywords, the next step is to place advertisements and choose the keyword matching method. At the beginning, I can choose broad matching uniformly, and bid to select 1.5 times the basis suggested by the system. After doing this, I will focus on observing spending and sales in the background every day. , ACOS, due to the delay of advertising data, it is recommended to observe at least 3 days. Also, check the report every three days for auto-group ads and add high-converting keywords.

After the advertisement is set up, you need to focus on observing the data. The cross-border e-commerce seller training will teach you how to read the data, and how to adjust the follow-up operation direction through the advertising data. For more cross-border e-commerce seller operation skills, please leave a message to consult us !