How do Taobao novice shoppers do promotion and marketing?

Today, Mr. Li of e-commerce will talk to you about marketing. It can be said that marketing runs through the beginning of an online store, and if the marketing is in place, the online store will not have to worry about running out of business! What is Marketing? Opinions vary, opinions differ! I don’t want to waste time talking about concepts, I’m a pragmatist and I want tangible results. The result is to sell the product, sell it, and keep the business hot. In a word, make money!

Comparing buyers to “fish”, marketing is like fishing. To catch a fish, you must first cast the bait. The most difficult thing to be rejected in this world is to give people “benefits”, and this “benefits” are “bait”. You have to be clear, if no one comes, there will be nothing. People come and have everything, including money. Therefore, placing bait is the first step in attracting traffic.

Let me give you a real-life example first. A new supermarket is about to open. In order to attract traffic, the supermarket sells eggs at a market price of 4 yuan a pound a pound. So, you will see a scene like this: a bunch of old men and old ladies are queuing up, waiting for the supermarket to open to buy super cheap eggs. The queue grew longer and longer, attracting the attention of passers-by. People who don’t know the situation will come to ask about the situation. After inquiring, some people also joined the team. Of course, in order to control costs, supermarkets limit purchases to everyone, and the total amount is limited, first come first served, while stocks last. Therefore, people in line are very active, hoping to grab it. Because the price is so good, it can’t be missed. Next to the line, there are daily necessities such as oil, salt, sauce and vinegar, as well as some other promotional items. As the line moved forward, everyone could see these everyday objects on display. Some people, just because of demand, will put these daily necessities into the shopping cart when they are queuing, and after buying eggs, they will continue to shop. Others, after buying eggs, went home happily. Before leaving, the salesperson handed everyone a big opening promotion poster.

Some people may wonder: eggs are a commodity with small profits, and with such a large price difference, how did the supermarket get such a low-priced source of goods? In fact, the supermarket is selling at a loss! Are supermarkets stupid? Supermarkets are not stupid! The supermarket’s account is calculated like this: if there is no move to sell eggs at a low price, the surrounding residents will not know that a new supermarket has opened here. Without a long queue, it will not attract the attention of passers-by, and it will not leave passers-by with the impression that “this place is very popular”.

They don’t queue up to buy eggs, and they don’t push the cart to buy other items. Those who happily carry eggs home will share their joy because they bought cheap eggs today. I almost say it when I meet everyone, I just want to let everyone in the world know about it. By the way, the posters brought home will make family members eager for the promotions on the posters, so they will meet and wait for the opening day of the supermarket to come.

Sure enough, after this warm-up, the day the supermarket opened, it was crowded with people, business was extremely hot, and many products were sold out of stock. The supermarket was an instant hit, and business was on the right track.

In this case, eggs are the bait. Although the supermarket lost some money at the beginning, but in the end, the supermarket made a lot of money from the sales of other products, and since then it has become a big winner!

Although the example I gave is a brick and mortar store, the same method applies to an online store. Although online stores and brick-and-mortar stores are two different business models, the business methods are the same.

Teacher Li is now teaching you how to apply this method to an online store. For example, through the analysis of online store data, you pick out a product with the most traffic and the most popular as bait, sell it at cost price, or even sell it at a loss, and limit the purchase of one product per person. This product is used as a drainage product.

On the details page of this drainage product, you recommend to display some other products with high profits and sell them in the form of matching packages. In short, the more you buy, the greater the discount. The bait is used as a drainage fund, and other products are used as a profit fund. Buyers were attracted to the store by the low-priced drainage model. In addition to buying this drainage model, many buyers also bought other high-profit products in the store, which eventually drove the sales of other products.

Doing business is always dealing with people, and people’s way of thinking is traceable. As long as you understand the buyer’s mentality and put yourself in the buyer’s point of view to think about problems, you will be successful.

Before doing something, effort is the second priority. The direction is the most important. The direction determines success. If your direction is wrong at the beginning, then the harder you work, the further you will go on the wrong road. Many newbies reported that they have worked hard, but the store has never been in business. The crux of the problem lies in the wrong method! The method is wrong, the effort is in vain! Beginners doing e-commerce, remember not to mess around on your own, it wastes time and energy, and finally ends up halfway. Mr. Li has been deeply involved in e-commerce for many years and has accumulated rich practical experience. Now focusing on e-commerce teaching, it has guided thousands of students to successfully open stores! A novice doing e-commerce really needs the guidance of an experienced teacher, so that you can avoid a lot of detours! Remember, in the ever-changing Internet era, a positive embrace is the proper attitude, and working behind closed doors will only be eliminated by the times!

Due to the limited space, today’s dry goods are shared here. It is not to see hope to work hard, but to work hard to see hope! Everyone who works hard is worthy of respect! In the end, Mr. Li wishes everyone the best of luck in opening an online store and finding their first pot of gold as soon as possible! If you are a novice to open an online store, you can enter my homepage to learn more about e-commerce dry goods!