How to Drain Traffic Off the Amazon Operation Training Course

For Amazon operations, off-site drainage is a way to increase product traffic, and how to conduct off-site drainage is a skill that every Amazon operation should master. Launched an Amazon operation training course to help Amazon merchants, Amazon operators, and newcomers to the Amazon platform to master more Amazon operation skills. Let’s take a look at how Amazon’s operation training courses do off-site drainage?

There are three forms of off-site traffic drainage for Amazon operation training courses: social platform traffic, paid advertising traffic, and deal station traffic. The three traffic drainage forms have their own operating skills and characteristics. The social platform does not give us feedback immediately after releasing information. This requires long-term accumulation of fans and establishment of our own brand effect, which is more suitable for sellers who already have their own brands on Amazon; and paid advertising is more suitable for just-needed products. Therefore, just-needed products can obtain traffic on the search-based paid promotion platform; the Deal station is a relatively safe choice. After all, compared with other promotions, it has high efficiency, flexible operation and low cost.

For Amazon operations, during the period of declining product sales, we can increase exposure through Deal to avoid further decline in ranking and traffic, while stabilizing our order volume; during the period of clearing inventory, we can also use Deal to prevent product slowdown, which can not only reduce Overseas storage costs can also reduce the increase in inventory pressure due to poor selection and out-of-season products.

In addition, during the period of new product promotion and ranking, we can also use Deal to place orders for new products to get good reviews, thereby improving the natural ranking of new products, increasing the conversion rate, weight, order volume, etc.