Six Marketing Strategies of Amazon's Cross-border E-commerce Platform
With the continuous influx of new sellers on the Amazon cross-border e-commerce platform and the continuous strengthening of investment by existing brands on the platform, more than 2 billion people visit the Amazon cross-border e-commerce platform every month. For Amazon sellers, how can they stay ahead of the fierce competition and keep growing their sales?
- Core positioning and precise operation
For Amazon’s cross-border e-commerce platform, doing a good job in the core positioning of stores and products is not only conducive to marketing analysis, but also provides operators with decision-making directions, and formulates differentiated product positioning and strategies.
- Keyword and Correlation Analysis
With the update of Amazon’s A10 algorithm, Amazon cross-border e-commerce operations should conduct regular keyword research and ensure that these terms are placed throughout the product detail page, including the title, five points, product description and A+.
- Strengthening advertising investment
Amazon advertising can promote natural rankings. As long as sellers can achieve long-term ACOS to the level of gross profit margin or below, it is very effective to invest heavily in advertising to boost natural rankings. Moreover, Amazon is increasingly diversifying its advertising formats, allowing brands to quickly build brand awareness, which in turn drives sales.
- Drainage outside the station
Although Amazon dominates online shopping search, Amazon still encourages sellers to obtain traffic from off-site channels such as Google and Facebook, and the conversion generated by off-site traffic will also drive the natural ranking of products.
- Amazon Advertising with Coupons
Discounts and discounts are the only magic weapon to promote sales. Amazon sellers can trigger the psychological critical point of users’ purchase by placing coupons for Amazon’s on-site advertising, regardless of the difference between online and offline.
- Create high-quality videos
In the Amazon front desk, video is more and more favored by users, and for sellers, high-quality video has gradually become one of the standard.