Six daily operation tips for Amazon store
The development of the global economy has driven the registration volume of the Amazon platform, and the convergence of Amazon platform traffic has also attracted a large number of overseas merchants, and more and more companies and merchants have opened stores on Amazon. Below, I will bring you six daily operation tips for Amazon to open a store to help Amazon sellers sell their products and double their performance.
- Keywords
Compare the data of the core keywords of the product, enter the words in Amazon, pick out all the ASINs that appear in the BSR, and then match them with the ASINs you want to observe to monitor the ranking.
- New and old advertisements
Each advertisement placed in the order has weight. Don’t close an old advertisement arbitrarily, just add new words to the ad group, and delete the old advertisements.
- Advertising style
Amazon’s advertising methods are generally divided into two types: using advertisements as the natural ranking of keywords and using the conversion rate of keywords to advertise.
- Listing weight
Amazon Listing weight is divided into keyword weight and overall listing weight. The weight of a single keyword determines the ranking of the keyword, and the weight of the overall listing is that as long as the words in the listing are included in Amazon, any combination can be ranked on the homepage. This product will have a natural weight plus, and Amazon’s various traffic portals and pushes will take precedence.
- Crack down on hoaxing
If the other party is FBM co-selling, use the buyer’s account to make a test order, and you can get the money back while complaining about his account. If the other party is FBA co-selling, complaining about quality problems or selling fake products, and submitting evidence, Amazon will thoroughly investigate.
- Review
The reviews displayed on the homepage are all detailed descriptions with pictures and videos. Such reviews are of great weight and are easy to be liked, which can improve transaction conversion, and even if a bad review comes, it will not be topped on the homepage.