Factors affecting the pricing of cross-border e-commerce training products
Cross-border e-commerce training aims to help sellers who go overseas to become familiar with the overseas e-commerce market more quickly. With the saturation of domestic e-commerce platforms, a new direction for cross-border sales and e-commerce marketing has been opened. Cross-border e-commerce platforms not only help Merchants opened up the market and brought greater dividends to domestic merchants. It is a professional cross-border e-commerce training company. Let’s take a look at the factors that affect the pricing of cross-border e-commerce products.
Category commission: Different product categories on the cross-border e-commerce platform will charge different proportions of commissions. The normal commission range is 8%-17%.
Product + packaging material cost: The product cost will vary depending on whether the seller is a dealer or a factory. The product cost of the dealer mainly includes the procurement cost and logistics cost; while the product cost of the factory seller includes raw materials, research and development, production, labor, etc. . In addition, the packaging cost of the product is also taken into account.
Logistics costs and sales locations: The logistics costs required to choose FBA delivery, self-delivery, overseas warehouse delivery, etc. are different.
Expected profit: Generally speaking, the minimum profit margin is 30% of the expected profit.
Competitor’s price: Competitor’s price can be used as a reference for pricing and price adjustment when setting prices.
Marketing promotion: Amazon will adjust prices on a large scale when promotional activities and promotional festivals come. If the product is to be promoted on and off the site, it will also generate corresponding promotion costs. Sellers also need to consider this part of the cost before pricing. .
The above are the factors that need to be referred to in the pricing of cross-border e-commerce products. Cross-border e-commerce training will bring more cross-border knowledge guidance to merchants. Interested friends are welcome to consult!