What is the development prospect of cross-border e-commerce

With the development of the globalization trend of cross-border e-commerce, domestic enterprises have gradually expanded their business scope to other countries. In the past 10 years, the cross-border e-commerce market has developed rapidly. However, the era of cross-border e-commerce has just arrived, full of opportunities and development space. Affected by the epidemic, cross-border e-commerce has become an important breakthrough in promoting the transformation and upgrading of foreign trade and creating new economic growth points. The cross-border e-commerce industry has also ushered in huge development opportunities.

In 2021, more than five major policies in the cross-border e-commerce industry have been introduced and applied in daily life to better support the development of the entire industry. At the beginning of 2022, there is another piece of good news - 27 new cross-border pilot zones will be built across the country. In addition, funding rounds have increased substantially. In 2021, the number of cross-border e-commerce financing rounds will be 77, a year-on-year increase of 133.33%. The total financing amounted to 20.7 billion yuan, a year-on-year increase of 191.55%. We believe that the highest wave of cross-border e-commerce has arrived.

However, with the depression and inflation caused by the epidemic, the cost of cross-border e-commerce has increased. Take e-commerce giant Amazon as an example. During 2021, the price per click on Amazon ads will increase from $0.93 to $1.33. This 43% increase has inevitably pushed up the cost of market expansion and product marketing. However, the average conversion rate remained stable in the 12% to 13% range, with a growth rate of almost 0%. Therefore, the increase in Amazon’s advertising sales costs has brought more difficulties to the development of cross-border e-commerce companies.

Although the cost and competition of cross-border e-commerce are getting bigger and bigger, its huge market is relatively competitive and its strong ability to attract money still attracts many companies. The era of cross-border e-commerce continues, and the future development is full of opportunities. How to enter the market and make money smoothly, welcome to inquire for details!