Prime Day is scheduled for July 12-13! Chong Chong Chong

The annual Prime Day is coming! The Amazon Prime Day will be held globally from July 12 to 13, covering 24 sites, the most in history.

As the scale of the event has gradually expanded, sales have also risen year by year. In 2021, consumers bought $11.2 billion worth of items on Amazon during Prime Day. Although the sales in June this year were relatively sluggish, Prime Day’s spending power has been verified in previous years. Whether it is official support or consumer capacity, Prime Day is a golden traffic period that Amazon sellers must grasp.

1. Chinese sellers dominate Amazon

After the announcement of Prime Day, Chinese sellers are most concerned about: Can they win big during the big promotion? The following set of data seems to reveal something. According to the latest data from Marketplace Pulse, most of Amazon’s global market sales come from China and China, while other countries combined account for only a small part.

Most of the cross-border transaction volume on Amazon comes from China, and in countries such as France, Italy, Spain, Mexico and Canada, China’s share even exceeds that of domestic sellers. Apart from China, no international market accounts for more than 1% of U.S. market sales, even though nine countries including Canada, the United Kingdom, India, Japan, Australia, Vietnam, Thailand, South Korea and Ukraine have more than 10,000 sellers.

As can be seen from the above figure, Chinese sellers already occupy a large part of many Amazon sites. The figure below shows the detailed proportion of local sellers and Chinese sellers in each Amazon site.

Amazon’s cross-border sales are concentrated in a handful of countries, with little overlap between Europe and the U.S.: European sellers account for a small fraction of U.S. transaction volumes, while few U.S. sellers are thriving in Europe;

Most of the sales on the Japanese site come from local sellers, but all have one thing in common: Chinese sellers still account for a large proportion of sales on Amazon! Will this data enhance your confidence in breaking orders?

2. Prime Day preparation

With Prime Day just around the corner, sellers should use a variety of strategies to prepare, such as assessing inventory levels and upcoming shipments to avoid out-of-stocks, analyzing pricing methods and detail pages for popular SKUs.

And sellers need to start advertising at least two weeks before the event to continuously adjust and optimize bids, keywords and advertising spend to improve product impact.

in terms of listings

Sellers need to make sure that the listing has enough information, rich copy, attractive images, prominent keywords, and that everything is correct and up-to-date.

At the same time, sellers also need to check customer reviews to ensure that the listing can answer common customer questions. And, seriously answer all questions from consumers in the Customer Questions and Answers section.

Choose a product

Sellers need to know what Amazon shoppers like to buy on past Prime Days before making choices about what they want to sell.

Try to choose a small number of products, because these products are relatively less competitive in terms of price, ratings and reviews, which can help sellers compete with Amazon’s private label or products ranked at the top of the search results.

In terms of preferential plans

Sellers can offer products with a variety of deals and promotions, including coupons, flash deals, daily deals, Prime-exclusive discounts, and more.