Which is the best mainstream cross-border e-commerce platform in 2022?
Entering cross-border e-commerce in 2022, it is very important to choose the right platform. Which mainstream cross-border e-commerce platform is more suitable for beginners to settle in? Next, Xiaohua will analyze the advantages and disadvantages of these cross-border mainstream platforms. You can choose a suitable entrepreneurial platform according to the situation.
1. Mainstream cross-border e-commerce platforms:
- Amazon
Amazon is a well-known cross-border e-commerce platform and one of the earliest platforms to start e-commerce. It has developed into a retailer with the most complete product categories in the world and a leading American company. The Amazon platform has a large traffic and a wide customer base, mainly European and American customers, with high exchange rates and large profits. Whether or not to make money mainly depends on the product, and store decoration is relatively less important.
But newbies need to pay attention: Amazon needs a business license to open a store, and personal registration is very difficult, and it is almost impossible to register. The platform review is relatively strict, the store will be closed, and sometimes you have to appeal.
2、ebay，
eBay has 37 independent sites and portals around the world, with more than 160 million shoppers. Individuals can open stores, and the advantage is that niche categories, such as auto parts, have better traffic than Amazon. But newbies need to pay attention: eBay’s overall traffic cannot be compared with Amazon’s, and it costs money to list products, and the profits are not high.
- AliExpress
AliExpress is an online trading platform created by Alibaba for the global market. You can pay directly by Alipay without any fees. International logistics can also be shipped, which is convenient and fast. And the basic operation process is similar to that in China. It is still in Chinese, and those who do not speak English can also operate it.
But it is worth noting that AliExpress requires a deposit to open a store; some popular categories are reviewed strictly; it requires a lot of energy to operate the store, and those who open a part-time store should be cautious.
4、Wish
The Wish platform does not require any operations, and novices can open a store; it mainly focuses on the European and American markets, and most of them are women; but opening a store requires a deposit of 2,000, and the payment cycle takes half a month; if the order is cancelled, a fine is required; it requires a lot of financial support. Sellers with insufficient reserve funds are not recommended to settle in.
2. Emerging platforms that are rapidly growing or segmented
- Shopee:
Shopee is a mobile e-commerce platform for Southeast Asia and Taiwan. The target market has a population of nearly 600 million. It has maintained rapid development since its launch and has a certain reputation in Southeast Asia. In Shopee, there is no need to open a store for individuals. If the sales category is in Southeast Asia, it is recommended that Shopee;
Novices need to pay attention that the overall economy of Southeast Asia is not as good as that of Europe and the United States, and the consumption level of major users is low, so the profit is not so high; if the background operation data is not good, it will be eliminated.
2 、 Shein
Shein is a dark horse that has emerged in the cross-border e-commerce industry in the past two years. It is a bit like foreign PDD, and it is currently very strong; there is no requirement for a deposit for newbies to open a store and settle in, and a business license is required, which will be verified by the platform’s investment promotion personnel; however, if the seller is not a primary source of goods, it will be more difficult to raise the price, and the profit will be low. .
- Independent station:
The independent station is suitable for sellers with their own brands to settle in. Products with a brand and a relatively high B rating can try independent stations; the better point is that there are no restrictions on payment methods, usually monthly rent, no deposit required; sellers do not need to worry about closing stores and price wars; but independent stations need to drain traffic outside the station , It is recommended that the team operate it, and it is best for novices not to enter it rashly.