Amazon's peak season is coming, grab the Buy Box is to grab the order
Amazon Prime Day is coming! Today, I will share with you some popular knowledge about the Gold Shopping Cart (Buy Box). You know, sellers with gold shopping carts are more likely to make deals!
1. What is the Amazon Buy Box?
The Buy Box in Amazon is the golden shopping cart that every merchant wants to grab. It is located at the top right of a single product page. As long as the buyer clicks Add to Cart, the page will automatically jump to the seller’s store with this Buy Box.
In each product listing, Amazon will select a seller to occupy the position of this Buy Box, and this selected seller can enjoy a steady stream of orders and attention. To put it simply, grabbing the Buy Box is grabbing the order.
2. What are the benefits of getting the Buy Box?
If you get the golden shopping cart, the sales will naturally increase. Whether the sales double or not depends on the optimization and promotion of the product. What’s the buyer’s experience like to get a gold shopping cart? For example, a lot of people are selling a product, and you just grabbed a golden shopping cart. If a buyer clicks the shopping cart on the product homepage, they will directly buy your goods.
Are you excited about the Buy Box? In fact, the Buy Box also has threshold restrictions, and you need to meet certain conditions to have a chance to grab it. But don’t worry, we’ll keep reading.
3. What are the requirements for grabbing the Buy Box?
1. Must be a professional seller account
Since individual sellers are generally small sellers with low sales volume, if an individual seller obtains a golden shopping cart, there may be a risk of being out of stock due to their small size.
Professional sellers, on the other hand, have large volume, high sales volume, and low risk. Professional sellers are more valued on the Amazon platform and have more authority.
2. It takes more than two months to operate
The Amazon account needs to have been in operation for more than two months and have a certain sales record. At the same time, the account is running well, and the order defect rate (ODR) is less than 1% (ODR less than 1% is a very important reference indicator, and the seller should treat it with caution.)
3. Must choose FBA shipping
Due to the instability of self-delivery and the long delivery time, many buyers prefer to choose products delivered by Amazon FBA when shopping. The gold shopping cart not only has good product quality, but also pays attention to its fast delivery time.
Products selected for Amazon FBA fulfillment are automatically eligible for the Gold Shopping Cart while FBM products are not.
4. For sale listings must be in stock
Whether it is self-delivery or FBA delivery, there is no shopping cart if there is no inventory. For products that are sold with you, if the stock quantity is too small, it will also affect the probability of obtaining a shopping cart. The reason is that obtaining a shopping cart may generate a large number of orders in an instant. If you have less inventory, the result of occupying the shopping cart is that the inventory is directly emptied.
In addition, Amazon’s system update has another time lag, which affects the customer shopping experience, so the inherent rule of Amazon’s system is that if the inventory is low, the probability of getting a shopping cart is very low.
4. How to increase the chances of getting the Buy Box?
1. Guarantee the timeliness of logistics
The fastest way to obtain a “golden shopping cart” is to ensure the logistics timeliness when the inventory is guaranteed, the negative reviews are reduced, the order shortage rate is reduced, and the Amazon account has been operating for more than 2 months.
At this time, sellers try their best to use FBA for delivery. Sellers who want to reduce operating costs are best to use FBA + overseas warehouse transshipment. Overseas warehouses can not only ensure logistics timeliness, but also reduce sellers’ operating costs. The improvement of logistics timeliness will also increase the store’s The favorable rate is the fastest way for sellers to get the “golden shopping cart”.
2. Choose a Professional Selling Plan
Sellers must choose a professional sales plan to be able to get a “golden shopping cart”. In order to save the monthly fee, many new sellers start to downgrade to a personal sales plan in the second month of the store, so they will miss out on getting the “golden shopping cart”. Chance.
3. Improve customer satisfaction
The product has an average rating of more than 4 stars. The importance of the indicators, from high to low, can be divided into: delivery method FBA; delivery time, seller performance, final price order missing rate, response time, delivery delay rate, customer satisfaction index; sales volume, inventory, shipment previous cancellation rate.
The above is a summary of some experience in winning the shopping cart. Of course, Amazon’s rules are always changing frequently, but no matter how the rules change, there is one thing that will never change, and that is the corporate philosophy of “user-centered”.
Therefore, if sellers want to win the shopping cart, the core problem is to think about how to provide better products and better services to consumers. Customers like your products, Amazon recognizes your products, and your shopping cart will naturally be retained. in your hands.