Amazon Advertising Experience Summary
The low cost of advertising on Amazon is definitely a must-have tool to increase the order amount, but to create a hit, you need to grasp the traffic and conversion! Here are a few points based on Amazon’s advertising experience:
- The problem of Amazon CPC advertising exposure
If your automatic ads run for a period of time and find that the exposure is low, then you need to check the Listing title, Search Term keyword settings, as well as the bid amount and the automatic advertising budget. If your title, keyword settings, etc. are not properly set, then the ASIN code in the automatic advertising report is not highly relevant to your advertising listing, and the automatic advertising exposure for keyword matching will be very small.
For manual advertising, to solve the problem of exposure, it needs to be solved from the matching type of keywords, the bidding of certain keywords and new growth tail keywords. For the problem of poor exposure, you also need to look at the situation of the Buybox gold shopping cart. If the CPC advertisements you put in often show that the Buybox gold shopping cart is lost, it will also reduce the exposure.
- The problem of Amazon CPC advertising click-through rate
For automatic ads, when the Amazon ad impressions reach 5,000 or even 10,000 times, if the click-through rate is lower than 0.5%, then your ad click-through rate is biased. When this happens, you need to optimize the Listing Title, the main listing image, and the listing content.
This is so that the Amazon Advertising system can match your listings with precise, highly relevant products. When the products recommended by the advertising system are highly relevant and the main image meets the needs of buyers, the click-through rate will increase.
For manual ads, if the average click-through rate is lower than 1% after running for a period of time, then you have to consider the accuracy of your ad. The click-through rate of manual advertisements has a lot to do with the Listing Title, the keywords of the advertisement, and the main image. We need to check and make the three contents consistent, so as to improve the click-through rate of manual advertisements.
- The problem of Amazon CPC advertising conversion rate
Many people advertise, hoping to get a good return. And a good return, the most direct relationship is a better conversion rate. After optimization, the conversion rate is basically between 5% and 15%. To achieve this effect, it is necessary to control the click-through rate, exposure, keyword situation and the optimization of the listing itself.
- Problems with Amazon CPC Advertising ACOS
The Amazon ACOS indicator is a very confusing indicator for many Amazon sellers. Can you see what your ACOS value is? There are many Amazon novices, this value is directly at 50%~100%, a little savvy, and can achieve 30%~50%. These values, for Amazon operations, are all indicators of unqualified.
In fact, CPC advertising is not so inscrutable, it is just an ordinary part of the daily work of Amazon operators. The above is all the content shared, I hope it will be helpful to all sellers.