7 ways to choose products for beginners on Amazon
How to choose products has always been the most confusing problem, especially for sellers who are new to Amazon. If they want to use lower costs in the early stage to improve the success rate of store operations, they need to master the correct idea of product selection. How to choose products? Is it considered from the perspective of consumers or from the perspective of products? The following points are summarized:
- Transportation requirements
When selecting products, we must first consider whether the products meet the platform sales requirements and cross-border transportation requirements. Products that do not meet the requirements will increase operational difficulties and logistics costs.
- Product profit
Whether a product can generate profit is the key to a seller’s choice. Considering the profitability of a product, it is necessary to refer to the market price of the product and the price of the platform’s competing products, and set a reasonable product price according to the actual cost of sales.
- Product type
The products in the store can be divided into three types according to the sales volume and clicks. Different types of products play different roles.
- Frequency of repurchase
No matter which shopping platform you are on, there are many similar products, and traffic competition is becoming more and more intense. It is particularly important to increase the frequency of repurchase by new and old customers.
- Market competition
When examining the market competition of a product, it is necessary to make a comparative analysis from the number of competing products in the market, ranking, monthly sales volume, selling price, main selling points, product evaluation and user feedback.
You can search for the keywords of this product through Google Trends, check the trend of search popularity in the last 12 months, select those products that continue to rise, and try to avoid those products that fluctuate greatly or that have been declining recently. It is best to look at the trend of this search popularity in the past five years to find out if there is an obvious off-peak season for this product.
- Delivery time
Most customers cite the speed of product delivery as the most important factor affecting their online purchases. The transit time of cross-border parcels has a direct impact on customer shopping experience and seller order transactions. Therefore, the seller must at least ensure that the order can be shipped quickly after it is placed.
- After-sale cost
When selecting products, we must consider the problems that may arise during the transportation of the product to ensure the safety of the packaging. If you choose to cooperate with a freight forwarding company, you must control the wrong delivery and missing delivery rates of the forwarding company, so as not to increase the after-sales work and affect the operation of the store.
The above-mentioned ideas can be used in daily product selection and sales evaluation of competing products, and can be combined in actual use, which can effectively help us understand products and play an auxiliary role in later operations. The above is the whole content of the sharing, Amazon’s product selection ideas, I hope it will be helpful to the seller.