How do beginners estimate Amazon product sales?

We know that Amazon is not like other e-commerce platforms, because the specific sales are not displayed on Amazon, so how do novice sellers judge the sales of products? Although in the process of product selection, it is necessary to make a decision on whether to choose a product or not by estimating the sales volume, and then summarizing the scope and attributes of the product selection is also a very necessary means, but how should we judge the sales volume of a product? ? The summary has the following four aspects:

1. According to the number of product reviews

The real review rate on Amazon is basically the same for most sellers, but considering that some sellers will write some reviews, we can reduce the ratio a little, assuming 80 orders and one review, when researching a product When you only need to count the number of reviews of the listing, you can preliminarily evaluate the sales of the listing.

However, since the statistics and display of the Review started from the listing, the data three years ago did not have much reference for the current operation. What should we do? When we count the review data, we might as well take the last three months or half a year as the time node, and only count the data within this period. Such statistics, the data becomes a reflection of the current sales situation, which is closer to the truth.

2. Shopping cart

Using this method will be more accurate, but it will take longer in terms of time. Add the listing for your reference to the shopping cart, and then set the order quantity to the maximum quantity of 999. If the other party’s inventory quantity is less than 999, the platform will prompt you how many are available for sale, so that you know the current listing. Inventory quantity.

The next day, you can test it again in this way, for one or two consecutive weeks, and you can probably know the average daily sales of the Listing. Of course, this method also has drawbacks. Once the object you are concerned about has set the maximum order quantity (Max Order Quantity), this test method will be invalid.

3. Use third-party tools

There are many third-party tool plug-ins that basically accurately calculate the sales volume of a Listing through the principle of crawlers. For example, AMZsount’s plugin can easily know the sales of the Listing in the last 30 days when opening any ASIN page. So with a good tool, we can do more with less.

Fourth, according to the number of store Feedback

If there are many sellers who need to swipe Review because of operational needs, then only a few sellers will swipe Feedback. Because the number of Feedbacks is good or bad and has little help to the operation, it can even be said that it does not affect the progress of the operation at all. Therefore, almost no sellers will brush Feedbacks, which means that the number of Feedbacks is closer to the real data.

The above is the whole content of this sharing, I hope it will be helpful to all Amazon sellers.