What are Amazon's traffic portals?
Orders can never be waited for. The era of placing orders on the shelves has passed. Currently, in order to gain traffic and orders on Amazon, you must take the initiative. We often mention “traffic, conversion, order”, traffic is the basis of all orders, many novice sellers do not know Amazon’s traffic portal, then, what are the Amazon product traffic portals? The summary is as follows:
- Search traffic
The search traffic entry is that buyers enter the keywords they want to buy in the Amazon front-end search box according to their own purchasing needs, and the Amazon system will match and match all products on the platform according to the keywords entered by the buyers. exhibit.
There are four main factors that affect search traffic: first, product sales; keyword matching, user behavior (reviews and clicks, etc.) and delivery speed. Amazon sellers generally choose FBA, after all, they are their own logistics.
Among them, keyword matching is particularly important. The Chinese and English brand names in the product title will be defaulted as keywords, and the brand name must be standardized, which is very important for both on-site and off-site searches. will not be found. Also update your keyword settings regularly.
Simply put, it is keyword search traffic, which is the most fundamental source of all Amazon traffic. The entire A9 principle is formed around natural search, which is also the most direct and preferred way for buyers to find products.
- Ranking traffic
The rankings on Amazon include the sales rankings, which are Best Sellers; the new product rankings, which are New Releases; and the sales rankings, collection lists, and gift lists. The traffic of these rankings is relatively not as large as the search traffic, but it is actually a part of the traffic that cannot be ignored.
If you want to increase the flow of goods, try to ensure that each leaderboard has its own goods. If you are a novice and just opened, you must find a way to create explosive products.
- Category search traffic
The user selects a category from the homepage to enter, and then narrows the search range under constant filtering conditions, and finally finds the product. This method is actually a popular way to find products. Users select categories on the home page, plus some additional conditions, to narrow the scope of products. For example, the mobile phone accessories selected by the category, the reduced mobile phone case, the price range, and finally the product you want to buy by turning the page.
Of course, the traffic of different categories is also different. Relatively speaking, the traffic of popular mainstream categories is relatively large. What we need to pay attention to is what category the product is placed under, and under which subdivision node, the precise node determines the user’s accuracy (accuracy determines the conversion rate) and the number of competitors to face.
The above is all the content shared, I hope it will be helpful for all Amazon sellers to open a store.