How to Improve Amazon Conversion Rates at Low Cost
In the operation of cross-border e-commerce, sellers can improve the conversion rate in various ways, such as reducing prices, providing free shipping services, placing more advertisements, etc., but all of these involve costs. So are there any low-cost or even zero-cost operational skills that can improve conversion rates? Here are some suggestions for you:
- Pay attention to details on product pages
Many consumers pay attention to details on product pages. Therefore, improving the details on the product page such as title, image and description, etc., providing users with more attractive product descriptions or higher-quality images, will help to convert more users into buyers.
- Pay attention to buyer comments
According to the survey, 58% of consumers say they care a lot about ratings and reviews and usually base their purchases on them. While 39% of consumers said they often read reviews, only 3% said they never read reviews. Therefore, we need to pay close attention to buyer reviews, respond to bad reviews in a timely manner, etc., because your potential customers may be looking at your product reviews and wondering whether to buy or not.
We can also refine the product description with the content of the reviews, for example a pen, if multiple buyers mentioned that the pen is very comfortable to hold, then we can include a description like “comfortable grip” in the product description.
- Provide differentiated services
Buyers will shop around when purchasing products. In addition to comparing the differences between similar products, it is important to pay attention to the after-sales services that different sellers can provide. Most sellers do indicate that they provide after-sales service when they sell their products, but few sellers will innovate in the after-sales service, and then different after-sales services can help to improve the conversion rate.
- Listing description optimization
A common reason for a drop in conversion rates is stale product listings or blurry images. Maybe your main image is a bit blurry, or your image angle only has one or two product images, so consumers can’t intuitively understand your product. It’s also possible that your title is unclear or not specific enough, or the product description doesn’t provide enough information.
- Offer offers and discounts
Price undoubtedly plays a very important role in influencing consumers’ decision to place an order. After all, everyone wants cheap and affordable products. Of course, I don’t recommend everyone to fight a price war. After all, we still have to make profit as the ultimate goal of doing business on Amazon.
The pricing must be within a reasonable range, and a price that exceeds the average selling price of the category cannot be set too high. If you want to have a better pricing range, I strongly recommend that you choose to make products with greater differentiation, not standard products, or the products you choose are relatively easy to manufacture and highly homogenized, do not let the price Too much of an impact on your product conversions. For example, standard products such as spoons, as a seller, will be severely restricted by pricing.